Captions are a valuable way to improve accessibility, and it’s also worth noting, closed captions are a useful for boosting Search Engine Optimisation (SEO), as it makes it easier for the platforms to understand the content. Open captions are embedded in video – I recommend these for internal training videos but not for content posted online. This is because most online platforms now autogenerate captions which can clash if not switched off. Closed captions can be turned on or off making them the most flexible option, they can be saved as an SRT file and uploaded to online platforms, which will replace autogenerate captions. Synced captions are embedded in the videos, often in the middle of the screen, with the words appearing as they are spoken. This fast-paced option is very popular for social media content Captioning is charged at an hourly rate, open and closed captioning, takes triple the length of the content i.e. if the video is 10 minutes long, it will take 30 minutes to caption, therefore costing £25. Synced captioning can take significantly longer depending on the complexity of the result required, time estimates can be agreed after examples have been seen.