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Behind-the-scenes

  • Film production

  • Photoshoots

  • Product promotion

  • Meet the maker

  • Studio sessions

  • Outtakes

  • Social media

  • Events

  • Timelapses

Film production

Behind-the-scenes content is a great way to give your viewers and followers an exclusive and intimate insight into your project, showing transparency and creating bonus content.

This video was made for the Royal National Lifeboat Institution (RNLI) to show the story behind the filming of a series of stability safety videos.

Photoshoots

Extra content filmed on photoshoot sets can be used to increase interest and reach more people.

This example is for a Royal National Lifeboat Institution (RNLI) photoshoot for a safety campaign.

Product promotion

When a potential customer is interested in a product they will often look at as much content as possible before a purchase.

This example was behind-the-scenes at a product shoot for Adidas's Tycane Pro sunglasses.

Meet the maker

Interviews with managers and staff can help build trust and relationships with clients. 

This video introduces Tom Osborne, the founder of Craft House Coffee and gives insight into why he started the company and how it works.

Studio sessions

What do you do if you are recording a music video but the mic is missing from the studio?

Events

Timelapses and hyperlapses are a highly effective method of filming behind-the-scenes content, especially for showing setups and takedowns of events.

This is a short example from a showcase event for the British and Irish Modern Music Institute (BIMM) with The Hotrox, a live music agency.

Outtakes

If it's not a dog, it's and angle grinder but who doesn't enjoy an outtake reel?

This is a clip from the set of 'Cold Water', a film made by Alex Lawton from Visual Vybes Productions. It's a 360° video so you can scroll around to see the reactions from all the crew.

More examples

This was a BTS film for Vaude for their latest sustainable outdoor clothing range.

This was a BTS film for O'Neill, for their Hydrofreak board shorts.

Greenscreen

Watch out Hollywood!

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