STUARTWORKS
Marketing
Marketing plan
Videos and photos are key tools used to promote your organisation but a marketing plan ensures they are used in the most effective way.
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This involves researching and understanding your target audience, and using the right tools and platforms to reach, and engage them.
Marketing tools
Marketing tools are essential at every stage of your marketing plan, here are 4 examples for each stage that I can recommend and help you use, each have a free version to get started.
Google Trends
Google Trends is a good tool to start with. Find out what people have been searching for on Google and create content accordingly.
Canva
Canva is a graphic design platform that can be used to create advertising content including videos and photos.
LinkedIn is an example of a social media platform, all of which are ideal places to publish videos and photos.
Google Analytics
Google Analytics can be used to track how successful your campaigns have been to learn from and improve.
Marketing models
This is an example of a marketing funnel model which is used to break down a customer's progression from when they first become aware of your organisation or product to a sale.​
Videos and photos are excellent tools that can be implemented at every stage of the funnel but especially useful in the first 3 stages.
Search Engine Optimisation (SEO)
