360° film & photography
360° is an immersive way to engage your audience. Never miss a moment by filming in every direction.
*open video in YouTube for 360° interactivity

360° cameras use two lenses to record videos and photos in all directions and then stitch the footage together, by magic.
You can then use the same file in two ways; for interactive and edited content:
Interactive
Upload the footage as an interactive file which allows the viewer to control where they look by swiping the screen or using a mouse.
Reframed
Take control of the how the footage is framed after filming to focus on a specific view.
360° photography
Here is an example of how one photo file can be used in both ways. Swipe or click and drag on the interactive photo, to take control.
360
PANORAMA
VIEWER
An interactive 360° photo - Herbie Flowers' Jazz Breakfast, Spiegeltent, Brighton, UK.

A reframed 360° photo - Herbie Flowers' Jazz Breakfast, Spiegeltent, Brighton, UK.
360° video (static)
Here is an example of how one video file can be used in both ways. Swipe or click and drag on the interactive photo, to take control.
An interactive 360° video mounted on a monopod - Duncan Disorderly & The Scallywags at the Realto Theatre, Brighton, UK.
A framed 360° video mounted on a monopod - Duncan Disorderly & The Scallywags at the Realto Theatre, Brighton, UK.
360° video (mounted)
An interactive 360° video mounted on a guitar - Dirty FrenchKiss at The Pipeline, Brighton, UK.
A framed 360° video mounted on a guitar - The Qwarks at the St Ann's festival, Brighton, UK.
360° video (timelapse)
An interactive 360° timelapse video - Cycling team launch, Hassocks, UK.
A framed 360° timelapse video - No Strings Attached at Concord 2, Brighton, UK.
360° video (hyperlapse)
An interactive 360° hyperlapse cable cam video - Fireworks night at the Bison Beach Bar, UK.
A framed 360° hyperlapse cable cam video - Fatboy Slim at The Arch, UK.
360°reframed photos
Reframed 360° photos
One photo file = multiple options

360
PANORAMA
VIEWER



360° Virtual Reality
360° interactive content can also be used for Virtual Reality (VR) headsets and virtual tours, similar to Google Street View.

360° stories
360° video are not limited to a single shot,
clips can be edited together for an interactive journey.
Multiple cameras can also be used at the same time so you can cut between different view points.
360° Interactive static
Edited vs interactive
Here are some more examples of how the same footage can be used in either formats, edited or interactive.






















